Empowering Membership Growth Through Tailored Research and Strategic Insights

With over two decades of experience, the organization excels in working alongside membership organizations and non-profit clients to enhance their communications and research strategies. The company is spearheaded by Ian Phillips, who brings hands-on insight into delivering innovative research and consultancy projects tailored to individual client needs. The team comprises experts hand-picked to match the specific requirements of each project, ensuring bespoke solutions in areas such as member engagement, content strategy, and value proposition development. Prior to his current role, Ian Phillips amassed extensive experience with global agency groups and major blue-chip companies, enriching his approach with a broad spectrum of industry know-how.

Dedicated to driving growth through tailored research programs and independent consultancy, the company provides comprehensive services in communications and market research for the membership sector. Their offerings include designing research programs that combine quantitative and qualitative methodologies, effectively assessing the views, attitudes, and perceptions of different stakeholders. Known for their ability to adeptly target content to specific audiences, the organization also specializes in developing member recruitment strategies bolstered by strategic marketing insights. Their expertise is continuously aimed at uncovering and delivering the content that aligns with the unique needs of each membership group, thus optimizing engagement and impact.