Croation National Tourist Board

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Empowering Tourism: Elevating Destinations and Enriching Economies

As a national tourism organization, this entity plays a crucial role in promoting and developing the tourism sector across its region. It is dedicated to enhancing the economical interests of legal entities and individuals providing hospitality and other tourism-related services. Operating under the principles of destination management, it strives to manage and improve tourism destinations by working at multiple levels including local, regional, and national. By strategically advancing the overall tourism industry framework, it aims to ensure a thriving and sustainable tourism economy.

The organization's structure includes a system of local tourist communities, which are established for various jurisdictions such as local government units, islands, and broader regional complexes. It also encompasses the regional tourist communities and special areas like the capital city. Their integrated approach allows for comprehensive management and promotional activities tailored to the specifics of each area. By facilitating connections with various stakeholders, engaging in strategic partnerships, and implementing targeted promotional efforts, the organization serves as a cornerstone for maintaining and expanding the country's appeal as a premier tourist destination.

Empowering Tourism: Elevating Destinations and Enriching Economies

As a national tourism organization, this entity plays a crucial role in promoting and developing the tourism sector across its region. It is dedicated to enhancing the economical interests of legal entities and individuals providing hospitality and other tourism-related services. Operating under the principles of destination management, it strives to manage and improve tourism destinations by working at multiple levels including local, regional, and national. By strategically advancing the overall tourism industry framework, it aims to ensure a thriving and sustainable tourism economy.

The organization's structure includes a system of local tourist communities, which are established for various jurisdictions such as local government units, islands, and broader regional complexes. It also encompasses the regional tourist communities and special areas like the capital city. Their integrated approach allows for comprehensive management and promotional activities tailored to the specifics of each area. By facilitating connections with various stakeholders, engaging in strategic partnerships, and implementing targeted promotional efforts, the organization serves as a cornerstone for maintaining and expanding the country's appeal as a premier tourist destination.

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