Empowering Association Leaders Through Innovation, Education, and Excellence

Dedicated to advancing the professional excellence of associations across Canada, this organization stands as a premier advocacy group for professionals working within the not-for-profit and association sectors. With a mission to inspire association excellence, it provides a platform for education, certification, and networking opportunities that are essential for association leaders. The organization's flagship events, such as the annual conference themed MOMENTUM, bring together thought leaders and emerging professionals to explore innovative ideas, growth strategies, and the evolving landscape of association management. Through programs like the Certified Association Executive (CAE®) designation, they arm individuals with the critical skills and knowledge necessary to enhance their leadership capabilities and drive successful enterprise operations.

The company is also at the forefront of research and innovation, exploring the impact and opportunities of generative AI within associations and offering insights into how technology can be leveraged to benefit the sector. Committed to fostering a safe and productive environment, they prioritize creating an inclusive space for learning and development at all professional gatherings. Their partnerships with leading industry service providers further enhance the value offered to their members, ensuring access to best-in-class resources and solutions. Their offerings are enriched by comprehensive publications like Association Magazine, which illuminates contemporary best practices and strategic insights central to thriving in the association management field.