Elevating Coventry: A Premier Destination for Cultural & Business Excellence

As the official Destination Management Organisation for Coventry, this entity is dedicated to enhancing the city's profile as a leading cultural and business hub both nationally and internationally. By utilizing two prominent consumer-facing brands, it expertly targets diverse markets, focusing on leisure and business travel. The Visit branch attracts day and overnight leisure tourists, providing a vibrant experience of Coventry's rich offerings. Meanwhile, the Conference arm, in association with the regional Convention Bureau, strategically draws business travelers, hosting conferences, exhibitions, and expansive business events. This sophisticated dual approach not only generates substantial revenue but also significantly supports the local economy, underpinning thousands of jobs and welcoming over ten million visitors annually.

Structured as a two-year collaborative effort between the local government and regional commerce leaders, this organisation aims to unite various partners and stakeholders towards a shared goal of stakeholder engagement and destination development. The organisation's membership program is designed to deliver extensive benefits, including bespoke marketing and advertising solutions tailored to varying needs and budgets. By providing ancillary business support and essential guidance toward available funding, it effectively fosters innovation and growth within the ever-evolving tourism, leisure, and hospitality sectors. Ultimately, this association represents a passionate commitment to ensuring that Coventry remains a compelling and sustainable choice for visitors and event organizers, fortifying its standing as a vibrant city on the national and international stage.