Redefining Global Hospitality with Excellence, Innovation, and Sustainable Vision.

The association is a prominent entity in the hospitality sector, renowned for its comprehensive involvement in the management and operation of numerous hotel units across various countries. Established in 1986, it has firmly positioned itself as a key player within the industry, dedicated to not only delivering outstanding hospitality and tourism services but also to the ongoing development and execution of new projects and tourism ventures. With its immense portfolio of hotel units, the association highlights a commitment to quality and a passion for excellence by ensuring that each establishment offers exceptional service, comfort, and a unique experience that aligns with its dedication to sustainability and social responsibility.

The organization's pursuit of excellence is further underlined by its emphasis on sustainability, where it integrates key environmental, social, and economic strategies into its operational model. This includes certifications and awards recognizing their dedication to eco-friendly practices, sustainable operations, and quality service. It proudly supports numerous social initiatives both locally and internationally, reinforcing its role as a socially responsible leader in the hospitality sector. This commitment extends to its workforce of around 5,000 dedicated individuals who are at the core of its success, benefiting from a culture of motivation, innovation, and continuous professional development, ensuring that every project undertaken is propelled by ambition and guided by the principles of accessibility and fidelity.