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About
Visit Morocco
Elevating Moroccan Tourism: A Heritage of Excellence and Global Partnership
This esteemed association, rooted in a rich heritage dating back to 1918, serves as a vital bridge between the national tourism sector and the global market. Recognized for its pivotal role in enhancing Morocco’s global tourism profile, it collaborates with various international bodies to promote sustainable travel and develop strategic partnerships. The organization has successfully attracted millions of tourists annually, and its efforts were acknowledged by receiving the prestigious "Best Destination of the Year 2024" award by the Arabian Tourism Association. With a dedicated team operating from its primary locations in Rabat, the entity actively engages in advocacy, media relations, and publicizing Morocco's diverse attractions.
As part of its mission to bolster the tourism industry's growth, the group introduces initiatives that align with global tourism trends, focusing on sustainability and cultural preservation. Their commitment to holistic development is evident in the numerous official publications and charters that guide industry practices towards greater environmental responsibility. By fostering relationships with European Travel Agents and Tour Operators, the association ensures an enriched experience for visitors while supporting the local economy. Its role extends beyond mere promotion, as it also unites various stakeholders to celebrate and support the unique attributes of Moroccan tourism.
Elevating Moroccan Tourism: A Heritage of Excellence and Global Partnership
This esteemed association, rooted in a rich heritage dating back to 1918, serves as a vital bridge between the national tourism sector and the global market. Recognized for its pivotal role in enhancing Morocco’s global tourism profile, it collaborates with various international bodies to promote sustainable travel and develop strategic partnerships. The organization has successfully attracted millions of tourists annually, and its efforts were acknowledged by receiving the prestigious "Best Destination of the Year 2024" award by the Arabian Tourism Association. With a dedicated team operating from its primary locations in Rabat, the entity actively engages in advocacy, media relations, and publicizing Morocco's diverse attractions.
As part of its mission to bolster the tourism industry's growth, the group introduces initiatives that align with global tourism trends, focusing on sustainability and cultural preservation. Their commitment to holistic development is evident in the numerous official publications and charters that guide industry practices towards greater environmental responsibility. By fostering relationships with European Travel Agents and Tour Operators, the association ensures an enriched experience for visitors while supporting the local economy. Its role extends beyond mere promotion, as it also unites various stakeholders to celebrate and support the unique attributes of Moroccan tourism.
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