Empowering Charities to Thrive with Data-Driven Strategic Fundraising Solutions.

This association is a leader in enhancing fundraising performance for charities and not-for-profits by optimizing supporter data and building systems that are ready for the future. Leveraging over 15 years of industry experience, they specialize in empowering organizations to strategically engage with supporters, ensuring sustained growth and connection. The team of experts employs data, AI, and technology to help organizations easily nurture, build, and retain their supporter base, staying ahead of UK charity trends via their innovative InsightHub platform. Their commitment to safeguarding data and employing intelligent AI solutions ensures that the systems they implement not only meet today's needs but are robust against future challenges.

Operating under the broader Salocin Group, this organization advocates for strong emotional connections between charities and their supporters, fostering growth through relationship-building. They are recognized for their strategic, data-led approach to helping not-for-profits improve fundraising efficiency and performance through data analytics, insights, and systems. By collaborating with renowned global charities, they pioneer in the optimization of pro-active and re-active campaign journeys, including the development of charity soft opt-in strategies. The association's significant role in lobbying for updates in the Data & Marketing Association UK's regulations reflects its commitment to advancing industry standards and promoting effective consent and preference management.